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Revenue MTD
$48,320
+12.4%
Avg. CLV
$284
+8.4%
Retention
87%
30-day rolling
New Customers
+142
This month
Avg. Order
$68.50
+3.1%
RFM Score
4.2 / 5
Revenue MTD
$48,320
+12.4%
Avg. CLV
$284
+8.4%
Retention
87%
30-day rolling
New Customers
+142
This month
Avg. Order
$68.50
+3.1%
RFM Score
4.2 / 5
Churn Rate
3.2%
-0.4 pts
Members
1,204
Loyalty active
Repeat Rate
61%
+2.1%
Champions
23%
RFM segment
Revenue / Day
$1,610
Win-back
18
At-risk customers
Churn Rate
3.2%
-0.4 pts
Members
1,204
Loyalty active
Repeat Rate
61%
+2.1%
Champions
23%
RFM segment
Revenue / Day
$1,610
Win-back
18
At-risk customers
Lifetime Txns
7.4
Avg per customer
Orders MTD
706
+9.8%
Cadence
12d
Avg purchase gap
Top Segment
Loyal
By revenue
NPS Proxy
68
+4 pts
Avg. Sessions
3.8
Per purchase cycle
Lifetime Txns
7.4
Avg per customer
Orders MTD
706
+9.8%
Cadence
12d
Avg purchase gap
Top Segment
Loyal
By revenue
NPS Proxy
68
+4 pts
Avg. Sessions
3.8
Per purchase cycle
At-Risk Cust.
31
Need re-engagement
CLV 90d
$142
+11.2%
Purchase Gap
11d
Membership Rev
$8,820
+5.6%
Lapsed 60d
94
Need win-back
Avg Frequency
2.4×
Per month
At-Risk Cust.
31
Need re-engagement
CLV 90d
$142
+11.2%
Purchase Gap
11d
Membership Rev
$8,820
+5.6%
Lapsed 60d
94
Need win-back
Avg Frequency
2.4×
Per month
Tier Upgrades
38
+14.0%
Gross Margin
62%
Rolling 30d
Reactivations
27
+6.2%
Avg Basket
4.1 items
Top Category
Apparel
By revenue
Promo Redempt.
18%
-1.3 pts
Tier Upgrades
38
+14.0%
Gross Margin
62%
Rolling 30d
Reactivations
27
+6.2%
Avg Basket
4.1 items
Top Category
Apparel
By revenue
Promo Redempt.
18%
-1.3 pts
Revenue / Cust.
$39.20
+7.8%
First Purchase
2.1d
Avg time to buy
Churn Risk
12%
-0.9 pts
Loyalty Pts
84k
Outstanding balance
Weekend Rev
41%
Of total revenue
Upsell Rate
22%
+3.4%
Revenue / Cust.
$39.20
+7.8%
First Purchase
2.1d
Avg time to buy
Churn Risk
12%
-0.9 pts
Loyalty Pts
84k
Outstanding balance
Weekend Rev
41%
Of total revenue
Upsell Rate
22%
+3.4%